2024
shipped
live, in production
Live since 2024 · custom build, no template
Full StackLiveE-commerce · 2024
Obsessed Shop
Premium gym wear, storefront + admin built end-to-end.
- Role
- Full Stack
- Year
- 2024
- Category
- E-commerce
- Stack
- ReactRedux ToolkitStyled ComponentsNode.jsExpress.jsMySQLJavaScript
Visit
01 · Outcomes
What the build actually shipped.
Numbers, not adjectives. The stats below are pulled from production. Anything still live, still measured.
Custom
no template
every layer hand-coded
Mobile-first
where the orders come from
tuned for phone checkout
MySQL
single source of truth
transactional core
02 · Overview
What it does.
Obsessed sells gym wear that's worn at the gym, not on the way to brunch. The store is a custom build, no Shopify theme cosplay. Admin panel handles stock, drops, order fulfilment, returns, and the customer-analytics view the founder actually opens at 2 AM. Performance-tuned for mobile because that's where every order comes in.
03 · Gallery
How it looks.
Mockups of the finished product. Click any shot to open it full-size.
04 · Decisions
The choices that shaped the build.
Tech is downstream of decisions. These are the calls made early enough to compound the right way. The ones a code review six months later still agrees with.
Custom build over Shopify theme
Hand-coded gives full control. No theme constraints, no plugin tax, no Liquid-template ceiling on what the brand can look like. Every layer is optimised for this build, not for a templating engine someone else owns.
MySQL as single source of truth
One relational store for products, orders, accounts, admin events. ACID on the cart and order ledger; reports and audits read straight off the same schema instead of joining across services.
Mobile-first build order
Most orders come from a phone, so the mobile flow led every iteration — checkout, listing, account, then desktop scaled up from the same components. Reversing that path always leaves mobile feeling like an afterthought.
Let’s build
Have something to ship?
I take 4–5 freelance projects a year. Cold pitches welcome. I reply within 24 hours on weekdays.